When you log-in to your Linktree Admin you will see at the top of the Links tab a box showing Analytics. In this article we'll walk you through how to use Analytics, whether you're using Free or the extended analytics that come with PRO.
View Analytics with Free
With our Free package you get some simple analytics that are still meaningful if you know how to use them.
You'll find the Analytics at the top of the Admin on the Links tab. The number you see there is the total number of Views your Linktree has had in its lifetime.
What counts as a View?
A view is every time your Linktree is viewed. This could also be considered as how many times your Linktree link has been clicked. For example, if 1 visitor lands on your Linktree once, that is counted as 1 view. If that visitor visits your Linktree another 3 times, that is another 3 views which now equals 4 views. If 100 visitors land on your Linktree 2 times, then your views count will be 200.
Click Analytics with Free
You can also see a count of how many time each of your different links has been clicked, by clicking the chart icon beneath each individual link.
What counts as a Click?
A click is when a visitor clicks on one of your links. For example, if a visitor on your Linktree clicks on 3 different links, your click count total would be three, but you can see exactly which links they are clicking in the dropdown Analytics on each link.
Did you know?
On average, each visitor to a Linktree clicks 1.8 links - almost double the amount of engagement you get with a single link in bio.
The chart at the very top of the Links tab in your Linktree admin shows your Lifetime Linktree Views. If you're a PRO user, it also shows your Lifetime Clicks along with views and clicks per day, for up to 90 days.
How you can use your Analytics insights
Keep track of your Views and Clicks and you'll be able to work out which calls-to-action are getting your audience onto your Linktree page, and which links they're engaging with when they get there.
Try moving less popular links further up your Linktree, or deleting them if they don't perform. Test out different copy on your buttons and see how that changes the View count. Before long, you'll become accustomed to making content decisions based off how your links perform.
Be a PRO
Want some help writing engaging link copy? Read this article from our blog.
This is a PRO feature
With PRO, you get an extra layer of insight into how your Linktree is performing. You'll find your Analytics at the top of the Links tab in Admin. The first view shows you the total lifetime Clicks, Views and Click Through Rate % ('CTR').
Hit the drop-down arrow on the right and your Analytics chart will appear. This shows you the number of Clicks (green), Views (purple) and CTR (blue) over the last 7 days. You can also toggle the chart to show the last 90 days. The dates here are shown in US format, with month followed by date.
Analyze specific links
You can also see the lifetime performance of each individual link, along with Clicks, Views and CTR for the last 7 days. This can really help you pinpoint the engagement and hone your content strategy accordingly. This is a great way to measure the performance of your links on a daily basis.
What is 'CTR'?
CTR stands for Click Through Rate. It is a way to measure the performance of your links, by telling you the percentage of views that resulted in a clicked link. If your CTR is 52%, then 52% of your views resulted in a click of one of your links. CTR is calculated by dividing the number of clicks by how many views your profile has received. So if you have received 1,000 clicks and 2,000 views, your CTR would be 50% (2000/1000x100).
What is 'Time to Click'?
Your Time to Click is the average time it takes for your audience to land on your Linktree profile and then click on one of your links.