Submit a ticket
Welcome
Login

Creating advance Facebook audiences

With Linktree it’s easy to integrate your Facebook pixel into your profile so that you can use great tools on Facebook such as Analytics. More importantly, you can create audiences to market to your Linktree visitors on both Facebook and Instagram.


A deeper explanation of how to find your Facebook pixel, what is it and how to install it can be found here. The following article will explain how to create audiences and use them on Facebook or Instagram.


We're marketing and data nerds here at Linktree, so we've built all our features with the ultimate digital marketing in mind. Let's dig in!

Understanding 'Events'

Once your pixel is installed correctly in your Linktree settings, every time visitor lands on your profile an 'event' will fire with the Facebook pixel. 

There are two events that are configured to work on Linktree: 


1. On every Linktree view a 'pageView' event will fire.

When a visitor loads your profile, an event called a 'pageView' will trigger. That means it has fired on view of the page. You can then create audiences and target users who viewed your page (in this case, Linktree profile).


2. On every link click a 'linkClick' event will fire.

When a user clicks a link, another event will fire called 'linkClick'. It will include a parameter for the title of the link, and the URL of the link. This means you will be able to create an audience on Facebook for all the people that clicked on a particular link, as explained below.

If you're using the Facebook Pixel Helper, this is what the tool will show after a user has clicked a link on your Linktree:


Creating Audiences

1. Navigate to your Facebook Business Manager or Advert Manager.

2. Select the Ad Account associated with the pixel you installed on your Linktree.

3. Click the menu in the top left and select 'Audiences'.



4. Click 'Create Audience' and select 'Custom Audience’.



5. Select 'Website Traffic' from the list of audience types.



6. A screen will load, which will be set to 'All Website Visitors'. This means, every person who visited your Linktree profile will be included. To create an audience including every visitor, just select the amount of days of visitors you would like to include in the audience. The example below shows 30 days.



7. Name your audience descriptively.

8. Click ‘Create audience’.

You're all done! When you create advertising campaigns on both Facebook and Instagram, you will now be able to select this audience to target with your ads!

Creating Audiences - Link clickers

1. Navigate to your Facebook Business Manager or Advert Manager.

2. Select the Ad Account associated with the pixel you installed on your Linktree.

3. Click the menu in the top left and select 'Audiences'.



4. Click 'Create Audience' and select 'Custom Audience’.



5. Select 'Website Traffic' from the list of audience types.



6. Click 'All Website Visitors' and select 'linkClick' from the menu.



7. Click 'Refine By' and select 'URL/Parameter'.



8. Click URL and select either:

'Destination' - This is the URL that your link is linking to.

'Title' -  This is the title of the link.


If you want to create an audience of visitors that clicked a particular link based on the title of the link, you can select 'Title'.

9. In the field provided enter the title of the link which you want to create an audience of clickers for. In the example below, we are creating an audience of every visitor who clicked the 'Get Linktree Now Link' on our Linktree.


If you selected 'Destination' you would enter the URL of which link you want to create an audience from. In this case, the 'Get Linktree Now!' button links to https://linktr.ee so we would select 'Destination' and then enter https://linktr.ee  in the 'Contains' field.


10 - Click ‘Create audience’.


You're all done! When you create advertising campaigns on both Facebook and Instagram, you’ll now see this audience which you can target with your ads!


Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.